Some people may think that picking out a pet tag for your pet is one of the easiest purchases. But I got to say, for me, not so easy. Even Petco.com and Petsmart.com didn't have a big selection. Most of them were Pet Recovery ID tags. After numerous Google searches on "Pet ID Tags" I finally settled on one from PetTags4Less. My only concern was that the name was not engraved in the aluminum. I was afraid that the name would rub off. They use a method called LASER engraving. "The beam emitted from it allows the controller to trace patterns onto the surface. It vaporizes and “burns off” the enamel (hard-coated) and produces a permanent mark that won't rub off." Satisfaction Guaranteed! I have to say it was the best $3.59 I spent! Now I just need my puppy! What do you guys think?